TERM: LIFE OF COPYRIGHT
CATALOG: This is a masters catalog of background music used in videos, commercials, and other types of event videos like wedding videos.
RIGHTS INCLUDED: 85% IN SELLER’S MASTER RECORDING RIGHTS FOR SYNCHRONIZATION LICENSING
TYPE OF ASSETS: MASTER RECORDING SYNCHCRONIZATION LICENSING
LAST 12 MONTHS REVENUE: $26,126 @85% = $22,207
All Revenue Numbers in the charts below are 100% of the income. Only 85% of the income is being sold.
*These numbers are based on my actual earned share, after ownership splits and Musicbed commissions.
This is a predominantly instrumental catalog (production music) of master recordings that have been licensed thousands of times for film, tv, and media under the artist name “The Silver Pages”. Licensed by brands including Audi, French’s Volkswagen, GMC, Vizio, Ford, Chevy, Nike, Royal Enfield, GQ, Petsmart and countless churches, wedding, business, and nonprofits. You can learn more about the owners at http://www.thesilverpagesmusic.com/
Production music is a great alternative to traditional music because there is no bell curve of having a song released, peak and fall. Production music, if solid earners like this, can keep producing income at the same level for years if the songs are timeless, and not stuck in a particular era.
The owners are selling 85% of the master license and synchronization royalties from their distributor Musicbed. Musicbed is a service to provide music to different projects, from commercials, television, movies, and even wedding videos. This is a new breed of music income and as you will see in the data below, a great source of recurring revenue.
There are three different types of Musicbed licensing royalty sources:
Subscription: End-users pay Musicbed an annual rate for unlimited licenses. Musicbed pays out copyright holders based on the number of subscription uses.
Single Song: End-users pay Musicbed a one-time license for one use of the song. These licenses range anywhere from $50 for a wedding video to 2-3k for a larger brand who want to use it online, and range for everything in between.
Custom licenses: (Listed as Single Song Revenue) End-users pay Musicbed a one-time license for the use of a song. These licenses are higher priced and can’t be purchased directly from the website. End-users have to speak to a Musicbed employee to get a custom rate. These are typically higher budget uses (like the Audi placement).
Other Income is from AdRev and is not split out by song.
The first thing to notice is that over the last 18 months the revenue has been flat. Unlike normal for-radio music, production music can be used over and over again, so you don’t see the degradation over time. Although a production music catalog can see some degradation, and this has over its life, if the songs are well produced and generic enough, the life can last for a long time as long as the music stays in style.
69% of revenue was from Sing Song Revenue which is the higher priced usage and 26% was from subscription based usage. You will notice the subscription income is more consistent and the single use is more spotty but can have high dollar amounts.
To highlight this we can see that the catalog is mainly from 2017, but some songs are from as far back as 2015 and the newest songs are from 2018 so already two years old plus.
Further looking at the revenue by song, the top four songs represent 76% of revenue. The release years in order are 2018, 2017, 2017, and 2017. The next two song represent 17% and are from 2015 and 2017.
The mix or Single Song and Subscription can be seen herein, for example, “Back on Your Feet”. There is basically not ongoing subscription revenue, but you have one month that generated $5,614. Just by landing one or two large sych deals can be a game-changer for the year.
Looking at the Subscription revenue in more detail you can see how they break it up into different categories. No real analysis here except to show the breadth of income sources and uses.
How the Catalog is currently being Promoted
Here are just some of the ways the owners are and will continue to promote the masters:
Recording a new EP every six months
Live video collaborations and in-studio performances
After 19 years in the music industry, our relationships and friendships have been a key to our continuing ability to make art and release music that we care about. We will continue to collaborate with our friends while forging new relationships that will put these songs in front of new audiences.
Actively and regularly promoting new releases on Spotify, to playlists, and on social media, and driving people to Musicbed for licensing. Many of our colleagues in the indie film industry reach out to license these songs to us directly but our deal with Musicbed is such that we exclusively drive those requests straight to our trusted Musicbed agents.
Ways An Investor Could Bring Additional Revenue Moving Forward:
The quickest way to create additional revenue would be to drive single-use licenses or subscription licenses to the catalog via Musicbed. One of the great and rare things is that these songs can be and have been licensed for a wide variety of uses and price points – everything from church videos and wedding videos to corporate uses, large-brand ads, promos, in-show uses. Anybody you know that needs music for digital media is able to license this music. I personally have driven revenue to the catalog by simply making contacts of mine in the video / digital media space aware of these songs. There’s always music that needs to be licensed for something. Most folks would rather license from a personal contact and put money in their friend’s pocket as opposed to a random online library.
This is a new breed of music income that is looking to be a great investment option. The earning potential is solid for two reasons, one, because of the way production music is used, and two because the sellers are only selling 85% which incentivizes them to continue to not only promote these songs but as you can see above, to actively promote the overall brand and grow the catalog which increases revenue across the board.
Detailed Data on Musicbed is HERE.